If you’re a digital marketer, designer, or brand manager, you’ve probably asked yourself, “What size are Facebook posts?” more times than you can count. With evolving screen sizes, content formats, and algorithm changes, knowing the right Facebook post size is essential for engagement, clarity, and professionalism.
That’s where the Facebook Post Size Calculator comes in.
Why Facebook Post Size Matters
From boosting click-through rates to keeping your visuals crisp, the correct Facebook post image size can significantly influence your campaign’s success. Posting images or ads with incorrect dimensions often leads to:
- Blurry visuals
- Cropped messages
- Decreased engagement
Choosing the right fb post size is the first step toward winning the algorithm game.
Common Types of Facebook Posts (and Their Sizes)
Not all posts are created equal. Here’s a breakdown of standard formats and the recommended Facebook post dimensions:
1. Image Post
- Best Facebook Post Size: 1200 x 630 px (landscape)
- Also known as: Facebook post picture size, Facebook post image, Facebook image post size
2. Square Image Post
- Facebook Post Square Size: 1080 x 1080 px
- Also searched as: Facebook post size square, size post Facebook
3. Vertical Image Post
- Facebook Vertical Post Size: 1080 x 1350 px
- Ideal for mobile viewing and scroll-stopping design.
4. Poster-Style Post
- Facebook Poster Size: 1200 x 1500 px
- Great for announcements, event promotions, or infographic-style content.
5. Link Share Post
- Standard Facebook Post Size (when sharing a link): 1200 x 628 px
6. Carousel Posts
- Each image: 1080 x 1080 px (square)
7. Video Thumbnails
- 1280 x 720 px for optimal display
Whether you’re working on a story, reel, carousel, or static image, choosing the ideal Facebook post size ensures your brand always looks sharp.
Introducing the WASK Facebook Post Size Calculator
If you’re tired of searching through endless design guidelines, the WASK Facebook Post Size Calculator simplifies your workflow. With this free, easy-to-use tool, you can:
- Input your post type (image, ad, story, carousel)
- Choose your objective (engagement, lead gen, conversion)
- Get instant dimension recommendations
No more guessing. No more resizing. Just plug in and publish.
Commonly Asked Questions About Facebook Post Sizing
What’s the standard Facebook post size?
The general standard is 1200 x 630 pixels, suitable for most single-image posts.
What is the ideal Facebook post size for mobile?
Vertical images around 1080 x 1350 px tend to perform better on mobile feeds.
What size should my Facebook ad post be?
The Facebook ad post size recommended by Meta is 1080 x 1080 px for square and 1200 x 628 px for landscape.
Are older sizes like Facebook post size 2022 still relevant?
While past dimensions like Facebook post size 2022 are useful references, it’s always best to stay current. Meta updates its layout frequently. Use updated tools like the WASK Facebook Post Size Calculator for 2025-relevant data.
Tips to Optimize Your Facebook Images
- Always use PNG for clarity – especially with text overlays.
- Avoid too much text – Facebook ads penalize high text-to-image ratios.
- Test square vs. vertical – Each performs differently depending on your audience.
- Preview before publishing – Double-check how it appears on both desktop and mobile.
Why You Should Stop Guessing Facebook Image Sizes
The time spent resizing images, fixing awkward crops, or reposting blurry content adds up. By using a tool like the WASK Facebook Post Size Calculator, you gain:
- Efficiency: Save time on every campaign.
- Accuracy: No more relying on outdated templates.
- Performance: Better engagement through pixel-perfect design.
Whether you’re planning a holiday promotion, an evergreen content piece, or a product launch, choosing the right size Facebook post can directly impact your ROI.
Integrating Facebook Post Size into Your Design Workflow
Your content calendar should include not just what you post but how you post it. Add the Facebook post size as a column in your planning spreadsheet. When your design team knows the exact specs, the process becomes seamless.
Pro tip: Use Canva or Figma with pre-set templates that match the latest Facebook post dimensions.
Conclusion: Post Smarter, Not Harder
Understanding the nuances of Facebook post size and using tools like the WASK Facebook Post Size Calculator, will save you hours of frustration while dramatically improving your content’s impact.
So next time someone on your team asks, “What size are Facebook posts?” — you’ll know the answer. Better yet, you’ll know exactly where to find the most up-to-date info.
Bonus: Quick Reference Chart for 2025 Facebook Post Sizes
| Post Type | Size (px) |
| Image (Landscape) | 1200 x 630 |
| Square Image | 1080 x 1080 |
| Vertical Image | 1080 x 1350 |
| Poster Style | 1200 x 1500 |
| Link Share | 1200 x 628 |
| Carousel Image | 1080 x 1080 |
| Video Thumbnail | 1280 x 720 |
Print it, bookmark it, or better yet—just use the WASK Facebook Post Size Calculator.
You’ll thank yourself at your next performance review.